Everything we know about AI chatbots for websites.

How to build a chatbot on your own site →

A practical guide to building an AI chatbot for your own website: what to decide first, how it learns your pages, the script tag, testing, and what it costs.

AI chatbot vs live chat: which does your site need? →

AI chatbots answer instantly around the clock; live chat needs a person online. Here is how the two compare on cost, speed, accuracy and when to combine them.

How to train a chatbot on your website content →

Training a chatbot on your own site means indexing your pages so answers come from your real content. Here is how indexing works and how to keep it accurate.

Free vs paid website chatbots: what you give up →

Free website chatbots exist, but they cap conversations, show their own branding or answer from scripts. Here is exactly where the line sits.

A chatbot implementation checklist for small teams →

A 12-point checklist for launching a website chatbot: scope, content, tone, handoff, testing, mobile, measurement and the review habit that keeps it accurate.

Where to put a chatbot on your website →

Placement, timing and page choice decide whether a chatbot gets used or ignored. Practical rules for position, auto-open delay and which pages to run it on.

Giving your chatbot a tone of voice that sells →

Chatbot tone decides whether visitors keep typing. Rules for length, honesty, personality and the corporate phrases to cut from your bot's replies.

How to add an AI chatbot to a Wix site →

Add an AI chatbot to Wix without an app: paste one script into Settings → Custom Code, point it at your pages, and it answers with your real content.

How to add an AI chatbot to Squarespace →

Squarespace Code Injection takes one line and your AI chatbot is live site-wide. Steps, plan requirements and what the bot can answer.

How to add an AI chatbot to a plain HTML website →

For static HTML sites, adding an AI chatbot is one script tag before </head> on every page. Steps, includes, and how to avoid missing pages.

Adding an AI chatbot to a React or Next.js app →

How to load a chatbot widget script in React, Next.js and other SPA frameworks without breaking hydration or loading it twice.

AI chatbot for WooCommerce stores →

What a WooCommerce chatbot should answer, how to install it without a plugin, and how it reduces 'where is my order' emails.

Adding an AI chatbot to a Ghost site →

Ghost has a Code Injection setting for site-wide header code. Paste the chatbot script there and it runs across posts and pages.

Putting an AI chatbot on a landing page →

A chatbot on a paid-traffic landing page can rescue visitors who would otherwise bounce. Setup, auto-open timing and what the bot should ask.

AI chatbot for restaurants →

A restaurant chatbot answers menu, allergen, booking and opening-hours questions at 11pm when nobody is by the phone. Setup and what to publish first.

AI chatbot for accountants and bookkeepers →

Accounting firms lose hours to the same fee, deadline and onboarding questions. A grounded chatbot answers them and qualifies enquiries before you call back.

AI chatbot for law firms →

A law firm chatbot handles intake, fees and process questions without giving legal advice. How to set the boundaries and what to publish.

AI chatbot for real estate agencies →

Property enquiries arrive at all hours. A chatbot answers listing, viewing and process questions and captures buyer details while your agents sleep.

AI chatbot for gyms and fitness studios →

Membership prices, class timetables, trial passes and freeze policies — the questions a gym answers fifty times a week, handled automatically.

AI chatbot for hotels and guesthouses →

Check-in times, parking, pets, breakfast, cancellation terms — an always-on chatbot answers guest questions in the language they ask in.

AI chatbot for marketing and design agencies →

Agencies waste hours on unqualified enquiries. A sales-mode chatbot filters budget and scope before a call ever lands in the calendar.

How much does an AI chatbot cost in 2026? →

Chatbot pricing models explained: per seat, per conversation, per resolution and flat monthly. What each really costs a small business at real traffic levels.

How to calculate the ROI of a website chatbot →

A simple model for chatbot ROI using deflected questions, captured leads and conversion value — plus the numbers you should not believe.

Chatbot pricing models explained: seats, conversations, resolutions →

Per seat, per conversation, per resolution or flat fee — how each chatbot pricing model behaves as your traffic grows, with worked examples.

Is an AI chatbot worth it for a small business? →

When a website chatbot pays for itself for a small business, when it does not, and the traffic threshold that makes the decision obvious.

Chatbot vs hiring a support agent: the real numbers →

What a part-time support hire costs versus a chatbot subscription, what each actually covers, and the sensible order to do them in.

The hidden costs of chatbot platforms →

Overage fees, annual lock-in, branding removal charges, seat minimums and integration add-ons — the line items that turn a cheap plan expensive.

How AI chatbots actually work →

From the visitor's question to the answer on screen: retrieval, context, the language model and why grounding in your content matters.

How to stop a chatbot from making things up →

Hallucinated prices and invented policies destroy trust. The four controls that keep a website chatbot honest, and how to test for them.

Running a multilingual AI chatbot →

How a modern chatbot answers in the visitor's language from a single-language website, where it goes wrong, and what to translate anyway.

Website chatbots and GDPR: what you need in place →

What data a website chatbot collects, what your privacy policy must say, and how to handle transcripts and consent under GDPR.

Designing a chatbot handoff to a human →

When a bot should stop answering, what it should collect before passing over, and how to make the handoff feel like service rather than failure.

Website chatbot security basics →

Prompt injection, data leakage, abuse and rate limits — the security questions to ask before putting an AI chatbot on a public website.

Why most website chatbots fail →

Chatbots fail for four predictable reasons: no clear job, thin content, no handoff and nobody reading the logs. Each has a straightforward fix.

Using a chatbot for lead generation →

How a sales-mode chatbot turns anonymous visitors into named leads: the questions to ask, when to ask for an email, and what to do with the leads.

How to reduce support tickets with an AI chatbot →

Identify your top ten repeat questions, publish the answers, ground a chatbot in them, and watch the inbox thin out. A practical deflection method.

Chatbot conversion rate optimisation →

Small changes that move chatbot conversion: welcome message wording, starter questions, auto-open timing, answer length and the closing ask.

Recovering abandoned carts with a chatbot →

Most carts are abandoned over shipping cost, delivery time or trust. A chatbot on the checkout page answers those doubts before the tab closes.

The chatbot metrics worth tracking →

Conversations started, answer rate, handoff rate, leads captured and revenue influenced — the five numbers that tell you whether a chatbot is working.

Chatbot scripts and prompts that convert →

Copy-ready welcome messages, starter questions, qualifying questions and closing lines for support and sales chatbots, with the reasoning behind each.

Offering 24/7 customer support as a small business →

How a small team covers nights and weekends without hiring: published answers, an always-on chatbot, honest response expectations and a morning routine.