Getting started
A chatbot implementation checklist for small teams
A 12-point checklist for launching a website chatbot: scope, content, tone, handoff, testing, mobile, measurement and the review habit that keeps it accurate.
In short
A safe chatbot launch has four stages: define one job, publish the facts it needs, test it against real questions, and review conversations weekly.
Most failed chatbot launches fail on content, not technology — the bot is asked about things the website never explained.
Key facts
Key facts
- Define one job per bot: support or sales, not both.
- Publish prices, policies and exclusions before going live.
- Always configure a handoff path for questions the bot cannot answer.
- Review the first 50 conversations; they show what your site fails to explain.
Before launch
- · Write one sentence describing the bot's job.
- · List the ten questions you are asked most; confirm each answer exists on your site.
- · Publish prices or a range, delivery times, and refund terms.
- · Set the bot's name, welcome message and tone to match your brand.
- · Decide what happens when it cannot answer: email capture, phone number, or contact form.
Launch day
- · Install the script on every page, not just the homepage.
- · Test on desktop and on a phone, including the position of the launcher.
- · Ask five real questions and one impossible one.
- · Check the handoff actually delivers the message to you.
The first month
- · Read every conversation in week one.
- · Add missing facts to the knowledge base as you find gaps.
- · Re-index after any content or pricing change.
- · Track how many conversations end with contact details captured.
The product behind this guide
A chatbot trained on your own website, live today
Defaltam builds AI chatbots that read your public pages and answer with your real prices, services and policies. Support is €79/month, Sales is €149/month, both start with a 5-day free trial, and installation is one script tag.
FAQ
Questions people ask about this
What should I check before launching a website chatbot?
That it has one clear job, that the answers to your ten most common questions exist on your site, that a handoff path works, and that the widget behaves on mobile. Then read the first fifty conversations.
How long does chatbot implementation take?
With a hosted product, about ten minutes to go live and a week of light review. Building your own takes weeks and continues to need maintenance.
Who should own the chatbot internally?
Whoever answers customer questions today. They know the gaps, and reviewing conversations is the same skill as answering emails.
What is the most common reason a chatbot fails?
Missing content. The bot can only answer from what you published, so if prices and policies are vague on the site, the bot will be vague too.
Related
Keep reading.
How to build a chatbot on your own site →
A practical guide to building an AI chatbot for your own website: what to decide first, how it learns your pages, the script tag, testing, and what it costs.
AI chatbot vs live chat: which does your site need? →
AI chatbots answer instantly around the clock; live chat needs a person online. Here is how the two compare on cost, speed, accuracy and when to combine them.
How to train a chatbot on your website content →
Training a chatbot on your own site means indexing your pages so answers come from your real content. Here is how indexing works and how to keep it accurate.
Free vs paid website chatbots: what you give up →
Free website chatbots exist, but they cap conversations, show their own branding or answer from scripts. Here is exactly where the line sits.
Where to put a chatbot on your website →
Placement, timing and page choice decide whether a chatbot gets used or ignored. Practical rules for position, auto-open delay and which pages to run it on.
Giving your chatbot a tone of voice that sells →
Chatbot tone decides whether visitors keep typing. Rules for length, honesty, personality and the corporate phrases to cut from your bot's replies.
AI chatbot plans and pricing →
Support €79/mo, Sales €149/mo, 5-day free trial.
How to add an AI chatbot to your website →
The ten-minute install guide, platform by platform.