Growth & conversion
Using a chatbot for lead generation
How a sales-mode chatbot turns anonymous visitors into named leads: the questions to ask, when to ask for an email, and what to do with the leads.
In short
A lead-generation chatbot answers the visitor's question first, then asks one qualifying question, then asks for a way to follow up — in that order.
Asking for an email before delivering any value is the fastest way to end the conversation.
Key facts
Key facts
- Order matters: answer, qualify, then ask for contact details.
- One qualifying question converts better than a four-field form in chat.
- Leads captured with context close faster than form fills.
- Defaltam's sales plan is built for this at €149/month.
Earn the email
The visitor came with a question. Answer it properly and you have earned the right to ask something back. Reverse the order and you are a pop-up with extra steps.
Ask one good question
- · 'What are you trying to fix?' beats 'What is your name?'
- · Offer budget as ranges, not an open box.
- · Ask about timing — it separates browsing from buying.
- · Then ask for the best way to send the details over.
Follow up like a human
A lead captured at 11pm is worth answering at 9am with a message that references the conversation. Generic follow-up wastes the context the bot spent the whole chat collecting.
The product behind this guide
A chatbot trained on your own website, live today
Defaltam builds AI chatbots that read your public pages and answer with your real prices, services and policies. Support is €79/month, Sales is €149/month, both start with a 5-day free trial, and installation is one script tag.
FAQ
Questions people ask about this
How does a chatbot generate leads?
It answers the visitor's question, asks one qualifying question, then asks for an email or phone number so you can follow up. The captured lead arrives with the conversation context attached, which makes the follow-up far stronger than a bare form fill.
When should the bot ask for an email?
After it has given real value, never before. Asking first reads as a toll gate and ends most conversations.
How many leads should I expect?
It depends entirely on traffic and offer. Measure your own first month rather than trusting a benchmark.
Which plan handles lead generation?
The sales plan at €149/month, which is configured to qualify visitors and request contact details.
Related
Keep reading.
How to reduce support tickets with an AI chatbot →
Identify your top ten repeat questions, publish the answers, ground a chatbot in them, and watch the inbox thin out. A practical deflection method.
Chatbot conversion rate optimisation →
Small changes that move chatbot conversion: welcome message wording, starter questions, auto-open timing, answer length and the closing ask.
Recovering abandoned carts with a chatbot →
Most carts are abandoned over shipping cost, delivery time or trust. A chatbot on the checkout page answers those doubts before the tab closes.
The chatbot metrics worth tracking →
Conversations started, answer rate, handoff rate, leads captured and revenue influenced — the five numbers that tell you whether a chatbot is working.
Chatbot scripts and prompts that convert →
Copy-ready welcome messages, starter questions, qualifying questions and closing lines for support and sales chatbots, with the reasoning behind each.
Offering 24/7 customer support as a small business →
How a small team covers nights and weekends without hiring: published answers, an always-on chatbot, honest response expectations and a morning routine.
AI chatbot plans and pricing →
Support €79/mo, Sales €149/mo, 5-day free trial.
How to add an AI chatbot to your website →
The ten-minute install guide, platform by platform.