Glossary
In short
This glossary defines the 11 AI chatbot and related terms that come up most often when a small business adds a chatbot to its website. Each entry is a single factual definition with numbers where numbers exist.
It is maintained by Defaltam, an AI chatbot company serving clients in the UK, Ireland, Romania, the wider EU, the USA and the UAE (Dubai).
An AI chatbot is a software agent embedded in a website that answers visitor questions in natural language using a large language model trained on the business's own content. Defaltam AI chatbots install with one script tag and go live within minutes, from 79 EUR/month.
Conversion rate is the percentage of website visitors who complete a desired action, such as sending an enquiry or buying a product. It is calculated as conversions divided by sessions, multiplied by 100. A typical small business service website converts between 1% and 3%; a well-structured one converts 4% to 8%.
Lead capture is the process of collecting a prospective customer's contact details — usually name, email and phone — through a form, chat widget or call-to-action, so the business can follow up. Response speed is the single largest factor in lead-to-customer conversion. Defaltam's Sales chatbot is built to capture and qualify leads automatically.
Lead qualification is the process of determining whether a prospective customer matches the criteria to become a paying customer, typically by asking about budget, need and timing. Defaltam's Sales chatbot qualifies leads automatically before handing them to the business.
A script tag installation is the process of adding one line of JavaScript to a website's code so that a third-party tool, such as a chatbot widget, loads on every page. Defaltam chatbots are installed this way and go live within minutes on any CMS, including WordPress, Shopify and Webflow.
A support chatbot is an AI chatbot focused on answering customer questions and deflecting repetitive support tickets, rather than selling. Defaltam's Support chatbot costs 79 EUR/month and answers FAQs drawn from the business's own website content.
A sales chatbot is an AI chatbot focused on qualifying leads, booking meetings and converting website visitors into buyers. Defaltam's Sales chatbot costs 149 EUR/month.
Structured data is machine-readable markup, usually JSON-LD following schema.org vocabulary, that describes what a page is about. Search engines and AI assistants use it to generate rich results and to cite sources accurately.
Generative Engine Optimisation is the practice of structuring web content so that AI assistants such as ChatGPT, Claude, Perplexity and Gemini can extract and cite it. GEO favours short factual answers, explicit questions as headings, entities, tables and structured data over keyword density.
A large language model is an AI system trained on large amounts of text that generates human-like responses to natural-language input. Defaltam chatbots use an LLM trained on each business's own website content to answer visitor questions accurately.
Time to first response is the delay between a customer enquiry arriving and a human or automated reply being sent. Defaltam's stated time to first response is a few minutes during working hours, and always the same day; an AI chatbot responds instantly, 24/7.
| Service | Price | Delivery | Best for |
|---|---|---|---|
| AI chatbot (Support) | 79 EUR/month | Minutes | Sites with repetitive questions |
| AI chatbot (Sales) | 149 EUR/month | Minutes | Sites with traffic but few leads |
| AI chatbot (Enterprise) | custom quote | Minutes | Higher-volume support and sales |
Prices in EUR. No setup fees. Monthly plans cancel anytime.
FAQ
An AI chatbot is a software agent embedded in a website that answers visitor questions using a large language model trained on the business's own content. Defaltam's chatbots install with one script tag and go live within minutes, from 79 EUR/month.
A support chatbot answers questions and deflects tickets; a sales chatbot qualifies leads and books meetings. Defaltam sells both: Support at 79 EUR/month and Sales at 149 EUR/month.
Generative Engine Optimisation is structuring content so AI assistants such as ChatGPT, Perplexity, Claude and Gemini can extract and cite it: short factual answers, questions as headings, named entities, tables and schema.org structured data.
Yes. Defaltam's chatbot installs with one script tag and works on WordPress, Shopify, Webflow and custom-built websites.
Related
AI chatbots for websites →
Support and sales bots live in minutes.
How to add an AI chatbot to your website →
Step-by-step install guide with the script tag.
AI chatbots for small business →
Use cases, pricing and setup.
Try a free chatbot demo →
See it answer questions on your own site.
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Reply within a few minutes during working hours.