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Platforms

Putting an AI chatbot on a landing page

A chatbot on a paid-traffic landing page can rescue visitors who would otherwise bounce. Setup, auto-open timing and what the bot should ask.

In short

On a landing page the chatbot has one job: catch the objection that stops someone filling in the form, answer it, and capture their details.

Auto-open after 20–30 seconds, keep the welcome message specific to the offer, and route every conversation towards contact details.

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Key facts

Key facts

Match the bot to the offer

A generic 'How can I help?' wastes the moment. On a landing page the welcome line should name the offer: 'Questions about the €79 support bot? Ask away.' It tells the visitor the bot knows what page they are on.

Timing and placement

  • · Auto-open after 20–30 seconds, once, not on every scroll.
  • · Keep the launcher clear of the form's submit button on mobile.
  • · Offer two starter questions taken from your most common objections.

Always end with a next step

Every answer should leave a route open: book a call, start the trial, or leave an email. A landing page conversation that ends with 'glad I could help' and no contact details captured is a lost lead.

The product behind this guide

A chatbot trained on your own website, live today

Defaltam builds AI chatbots that read your public pages and answer with your real prices, services and policies. Support is €79/month, Sales is €149/month, both start with a 5-day free trial, and installation is one script tag.

FAQ

Questions people ask about this

Should a landing page have a chatbot?

Yes, when the page carries paid traffic. A chatbot catches the objection that stops a visitor completing the form and captures their details before they leave.

When should the chatbot open on a landing page?

After about 20 to 30 seconds, once. Immediate pop-ups interrupt before the visitor has understood the offer.

Does a chatbot compete with the form?

It complements it. Some visitors will not fill in a form but will type a question, and the bot can collect the same details conversationally.

What should the bot ask?

What the visitor needs, their timeline, and a way to reach them. Keep it to two or three questions.

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