Getting started
Where to put a chatbot on your website
Placement, timing and page choice decide whether a chatbot gets used or ignored. Practical rules for position, auto-open delay and which pages to run it on.
In short
Put the chatbot bottom-right on every page, keep it collapsed by default, and only auto-open after a visitor has spent time on a page that suggests buying intent.
The pages that matter most are pricing, product and contact — that is where hesitation turns into a question.
Key facts
Key facts
- Bottom-right is the position visitors expect on desktop.
- On mobile, the launcher must not cover a primary call-to-action button.
- An auto-open delay of 15–30 seconds on pricing pages is a reasonable starting point.
- Defaltam lets you set position, auto-open delay, launcher label and starter questions.
Position
Bottom-right is convention, and convention is why visitors find it without looking. Bottom-left is fine if something important already lives on the right. What matters more than the corner is mobile: check that the launcher does not sit on top of your 'Book now' or 'Add to cart' button, because that costs you more than the chat wins.
Timing
An immediate pop-up interrupts. A bot that never opens is invisible. The middle ground is a short delay on pages where a question is likely — pricing, a service detail page, checkout — and silence everywhere else.
Which pages
| Page | Run the bot? | Why |
|---|---|---|
| Pricing | Yes, with auto-open | Highest question density |
| Service or product pages | Yes | Specific questions before buying |
| Contact | Yes | Faster than a form |
| Blog articles | Yes, collapsed | Readers rarely ask, but some do |
| Checkout | Yes, collapsed | Rescues doubts without distraction |
Starter questions
Two or three tappable starter questions do more for usage than any amount of styling. Use the questions you genuinely get asked — 'How much does it cost?', 'How fast can you start?' — not filler like 'Tell me about your company'.
The product behind this guide
A chatbot trained on your own website, live today
Defaltam builds AI chatbots that read your public pages and answer with your real prices, services and policies. Support is €79/month, Sales is €149/month, both start with a 5-day free trial, and installation is one script tag.
FAQ
Questions people ask about this
Where should a chatbot appear on a website?
Bottom-right on every page, collapsed by default, with a short auto-open delay on pricing and product pages. On mobile, make sure the launcher does not cover your main action button.
Should a chatbot open automatically?
Only where a question is likely, such as pricing pages, and only after a delay. Immediate pop-ups on every page annoy visitors and get dismissed.
Should the chatbot run on every page?
Yes, but quietly. Install the script site-wide and control behaviour with position and auto-open settings rather than by leaving pages uncovered.
Do starter questions help?
Considerably. Two or three tappable questions taken from your real inbox get far more conversations started than an empty text box.
Related
Keep reading.
How to build a chatbot on your own site →
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AI chatbot vs live chat: which does your site need? →
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How to train a chatbot on your website content →
Training a chatbot on your own site means indexing your pages so answers come from your real content. Here is how indexing works and how to keep it accurate.
Free vs paid website chatbots: what you give up →
Free website chatbots exist, but they cap conversations, show their own branding or answer from scripts. Here is exactly where the line sits.
A chatbot implementation checklist for small teams →
A 12-point checklist for launching a website chatbot: scope, content, tone, handoff, testing, mobile, measurement and the review habit that keeps it accurate.
Giving your chatbot a tone of voice that sells →
Chatbot tone decides whether visitors keep typing. Rules for length, honesty, personality and the corporate phrases to cut from your bot's replies.
AI chatbot plans and pricing →
Support €79/mo, Sales €149/mo, 5-day free trial.
How to add an AI chatbot to your website →
The ten-minute install guide, platform by platform.