Growth & conversion
Chatbot scripts and prompts that convert
Copy-ready welcome messages, starter questions, qualifying questions and closing lines for support and sales chatbots, with the reasoning behind each.
In short
Good chatbot copy is specific, short and always points somewhere: a welcome message naming what the bot can answer, starter questions taken from real enquiries, and a closing line that offers a next step.
Write it the way you would speak to a customer, then cut a third of the words.
Key facts
Key facts
- Specific welcome lines outperform generic greetings.
- Starter questions should come from your actual inbox.
- Qualifying questions work best one at a time.
- Every closing line should contain an offer or a route forward.
Welcome messages
- · Support: 'Ask me anything about pricing, delivery or your order — I answer instantly.'
- · Sales: 'Tell me what you need and I'll tell you whether we're a fit and what it costs.'
- · Local service: 'Questions about availability this week? Ask away.'
Qualifying questions
- · 'What are you trying to fix?'
- · 'Roughly what budget are you working with — under €500, €500–2,000, or more?'
- · 'When would you want this live?'
- · 'What's the best email to send the details to?'
Closing lines
- · 'Want me to send this to you in writing?'
- · 'Shall I pass this to someone who can confirm it today?'
- · 'You can start a 5-day free trial from the pricing page — want the link?'
The product behind this guide
A chatbot trained on your own website, live today
Defaltam builds AI chatbots that read your public pages and answer with your real prices, services and policies. Support is €79/month, Sales is €149/month, both start with a 5-day free trial, and installation is one script tag.
FAQ
Questions people ask about this
What should a chatbot's first message say?
Something specific about what it can answer, such as pricing, delivery or availability, rather than a generic greeting. Specific openers get far more conversations started.
How many questions should a sales bot ask?
Three or four, one at a time: the problem, the budget band, the timing, and a way to reach them.
Should chatbot copy match my website tone?
Yes, but shorter. Chat rewards brevity more than any other channel on your site.
Can I change these later?
Yes — welcome message, subtitle and starter questions are all editable settings you can iterate on.
Related
Keep reading.
Using a chatbot for lead generation →
How a sales-mode chatbot turns anonymous visitors into named leads: the questions to ask, when to ask for an email, and what to do with the leads.
How to reduce support tickets with an AI chatbot →
Identify your top ten repeat questions, publish the answers, ground a chatbot in them, and watch the inbox thin out. A practical deflection method.
Chatbot conversion rate optimisation →
Small changes that move chatbot conversion: welcome message wording, starter questions, auto-open timing, answer length and the closing ask.
Recovering abandoned carts with a chatbot →
Most carts are abandoned over shipping cost, delivery time or trust. A chatbot on the checkout page answers those doubts before the tab closes.
The chatbot metrics worth tracking →
Conversations started, answer rate, handoff rate, leads captured and revenue influenced — the five numbers that tell you whether a chatbot is working.
Offering 24/7 customer support as a small business →
How a small team covers nights and weekends without hiring: published answers, an always-on chatbot, honest response expectations and a morning routine.
AI chatbot plans and pricing →
Support €79/mo, Sales €149/mo, 5-day free trial.
How to add an AI chatbot to your website →
The ten-minute install guide, platform by platform.