Brand Audit Services
Know exactly how your brand lands — and what to fix first.
A written brand audit covering positioning, messaging, identity, website experience and competitors. From €500, delivered in 5 business days.
In short
Brand audit services are a structured, manual review of how a business is positioned, how it communicates and how consistently it shows up across its website and channels. Defaltam delivers one as a written report plus a 30-minute debrief call within 5 business days.
Pricing is €500 for the starter brand audit (positioning, messaging, website experience) and €900 for the full brand audit, which adds visual identity review, competitor comparison and a 3-month action plan. Every finding is ranked high, medium or low impact with the fix written out.
Key facts
Brand audit at a glance
- Defaltam brand audit services start at €500 and are delivered in 5 business days.
- The full brand audit costs €900 and includes competitor comparison and a 3-month action plan.
- Every Defaltam brand audit is written by founder Stefan Daniel, with no junior handoff.
- Deliverables are a PDF report, an editable Google Doc and a 30-minute debrief call.
- Findings are ranked high, medium or low impact, each with the fix and expected result.
- Defaltam works remotely with small businesses across the UK, Ireland, Romania, Germany and France.
How much do brand audit services cost?
| Scope | Price | Delivery | Includes |
|---|---|---|---|
| Starter brand audit | €500 | 5 business days | Positioning, messaging, website experience, quick wins |
| Full brand audit | €900 | 5 business days | Starter plus visual identity, channel consistency, competitor comparison, 3-month plan |
What we audit
What does a brand audit actually cover?
01
Positioning
Who you are for, what you promise, why anyone should pick you.
02
Messaging
Headlines, offers and proof — what a visitor understands in 5 seconds.
03
Visual identity
Logo, colour, type and imagery consistency across every touchpoint.
04
Website experience
Structure, clarity, speed and the path from landing to enquiry.
05
Channel consistency
Website, social, Google profile and email saying the same thing.
06
Competitor comparison
How the top three competitors position, price and communicate.
Process
How does the brand audit run, step by step?
| Step | What happens | When |
|---|---|---|
| 1. Brief | Short call or form: goals, audience, competitors, materials. | Day 0 |
| 2. Review | Manual review of website, messaging, identity and channels. | Days 1–3 |
| 3. Comparison | Top three competitors mapped against your positioning. | Day 3 |
| 4. Report | Findings ranked by impact with fixes and expected results. | Day 4 |
| 5. Debrief | 30-minute call walking through the action plan. | Day 5 |
What you get
- · PDF report + editable Google Doc
- · Priority list: High / Medium / Low impact
- · Specific fixes with effort and expected result
- · Competitor positioning comparison (full audit)
- · 3-month action plan
- · 30-minute debrief call
Who it's for
Small businesses and founders who are getting traffic or referrals but not enough enquiries, businesses that have outgrown the brand they started with, and teams about to rebuild a website who want the message settled before the design starts.
Brand audit FAQ
Brand audit questions, answered.
What are brand audit services?
Brand audit services are a structured review of how a business presents itself: positioning, messaging, tone of voice, visual identity, website experience and how all of that compares to competitors. The output is a written report with prioritised fixes, not a mood board.
How much does a brand audit cost?
A Defaltam brand audit starts at €500 for the starter scope (brand messaging and website experience) and €900 for the full scope, which adds visual identity review, competitor comparison and a 3-month action plan. Both are delivered within 5 business days.
How long does a brand audit take?
Five business days from the moment we have access to your website, analytics and any brand materials. That includes the written report and a 30-minute debrief call to walk through the findings.
What is the difference between a brand audit and an SEO audit?
A brand audit looks at perception: positioning, messaging, identity and consistency across channels. An SEO audit looks at discoverability: technical health, keywords, content gaps and rankings. Defaltam's full audit combines both, because a clear brand that nobody finds and a well-ranked site that says nothing both fail.
Who performs the brand audit?
Founder Stefan Daniel writes every audit report himself. There is no junior handoff and no templated output.
What do I actually receive?
A PDF report plus an editable Google Doc, findings ranked high, medium and low impact, each with the recommended fix, the effort involved and the expected result, a 3-month action plan, and a 30-minute call.
Related
Act on the audit.
Brand & SEO audit — the combined version →
Add technical SEO, rankings and content gaps to the brand review.
Rebuild your website on the new positioning →
Conversion-first sites live in under 7 days, from €250/mo.
Replatform without losing rankings →
301 mapping and zero-downtime cutover, fixed price from €2,500.
The Defaltam Method — how delivery works →
The documented 7-step process from enquiry to live site.
Case studies and measured results →
Real outcomes: #1 rankings, +60% enquiries, 5-day launches.
Order your brand audit →
Reply within a few minutes; report in 5 business days.